Sanguine

Personal Work, 2022

Sanguine is a playful, hypothetical lemonade brand that celebrates the origins of its natural ingredients. Basing the brand in Murcia, Spain, we have drawn on the research of the area to connect the product with local narratives that adds character. 

 

The storyline of the stop-motion animation aims to highlight the use of real fruit juice as a way to communicate the honest values of the brand.

 

Working with Abigail Allen, this project has involved packaging design, art direction, product photography, and campaign creation for Sanguine to be promoted in-store and across digital channels.